Brand Finance released its annual report on the most valuable beer and spirit brands, and for the first time, baijiu (bye-j’oh) labels came out on top, with a brand value market share of 37.5 percent and combined value of over $22 billion. China’s leading baijiu label, Moutai, grew a whopping 60 percent year over year, upping its brand value by $11.5 million. Numbers aside, the growth of the spirit, coupled with the continued evolution of the craft cocktail movement, suggests that China’s national spirit is primed for entry into new markets.
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