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On September 15th, Luzhou Laojiao North American Office was established in City of Arcadia, Los Angeles. Mayor of Arcadia have attended the opening ceremony to celebrate the milestone of internationalization of Luzhou Laojiao. As Luzhou’s executive pointed out that the...

Can China’s misunderstood national spirit level up at home—and then go global? Earlier this year, I made the 14-hour flight from New York to Beijing for the first time and figured it was time to revisit my acquaintance with baijiu...

The translucent Chinese liquor is the most popular spirit in the world, but which few will have drunk outside of China. The liquor, a favourite among China’s first generation of revolutionaries and the tipple of choice at wedding banquets and...

Despite its fame (or infamy) among visitors to China, baijiu, typically enjoyed during special occasions or as a show of hospitality, has remained a mystery to most spirit lovers in the West. Still, there are those, like Jim Boyce, a...

NEW YORK, Aug. 2, 2018 /PRNewswire/ — Ultimate Beverage Challenge 2018, one of the world’s three most authoritative spirits competitions, recently concluded with leading liquor brands from all over the world, including Martell, Johnnie Walker, Chivas Regal, Yamazaki, Moutai and...

Leading independent branded business valuation and strategy consultancy, Brand Finance, has published its 2018 Global 500 report, which details the world’s most valuable brands, including the most valuable drinks brands. The list is compiled using what Brand Finance calls its...

In March, the Texas Grain Sorghum Producers board, in conjunction with the U.S. Grains Council, is taking 15 farmers and merchants to China to attend the 13th JCI Spring Conference on Chinese Feed Raw Materials Market & IFFO/JCI Fishmeal and...

A single brand in China is now more valuable than McDonald’s Corp. A stunning rise in the shares of Kweichow Moutai Co. means the baijiu distiller has a market cap north of $100 billion. Globally, there are fewer than 90...

2017 was a boom year for the liquor market in China, with Chengdu, Sichuan-based baijiu distiller Shuijingfang Liquor Industry Co Ltd among the prominent gainers. Prices of high-end baijiu varieties rose in 2017 in line with the ongoing consumption upgrade...

“Some may depict baijiu the way Muhammad Ali famously described his own boxing style — it stings like a bee, and makes you float like a butterfly with alcohol content upwards of 120-proof in some cases. The literal translation of...

Whiskey review blog The Whiskey Wash tried Vinn Whiskey and found it to be unique and surprisingly lovely. Their final summary was this: “If you’re looking to try something new, this is a unique but approachable whiskey that’s well worth...

From baijiu to shochu, the subtle delights of Asian spirits are grabbing the attention of western drinkers, writes Roger Morris at World Travel Guide. Asian spirits — particularly baijiu and Japanese shochu — are becoming more and more popular in...